Here’s our list of the most shared & relevant collection of articles for marketers from 2017. The list includes insights from digital transformation, social media marketing, and customer experience to influencer marketing. This hand-picked list is a part of our Digital Marketing Apple where we curate the most shared and the most relevant marketing articles of the day for digital marketers. Hope you’ll find it useful. Happy reading!
This report is a must-read for designers; why learning how to write isn’t just an important skill for the future? It’s applicable right now. Read More
The digital revolution is forcing every company to move from business models focused on products and services to those that leverage networks and platforms. Examples and insights to help us understand how real transformation can occur. Read More
Risk aversion, weak customer focus, and siloed mind-sets are cultural problems which in a digital age are problems that MUST be solved. A McKinsey report that candidly talks about the shortcomings in the organizational structure. Read More
Findings from the BuzzSumo research include:
A good read on the move from design to systems thinking. Read More
According to the research by McKinsey, the forces of digital have yet to become fully mainstream. On average, industries are less than 40 percent digitized, despite the relatively deep penetration of these technologies in media, retail, and high tech. Read More
Merely liking a brand on Facebook doesn’t change behavior or increase purchasing. Backed by data, this HBR report confirms what we’d suspected for long. Read More
Traditional agencies are slowly coming to terms that data led strategy not creative alone is driving top-line growth. And they need to respond fast. Read More
An insightful interview with Chief Strategy, Product and Marketing Officer of Western Union. Read More
Powerful social media trends that will affect users and businesses alike. Read More
“The days of giving digital a pass are over,” Chief Brand Officer of P&G Marc Pritchard said, urging the rest of the ad industry to follow P&G”s lead. “It’s time to grow up. It’s time for action.” Read More
The research by Co.Design finds out content types that online users love to consume. Read More
It’s Gen Z. Read the research report describing the unique shopping habits of Gen Z. Read More
The format’s popularity has seen an upward trend since the best examples of Google’s six-second hackathon were highlighted at Sundance. Read More
A good read on how to influence from a distance in a digital age. Read More
This research found that an influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. Read More
Check examples of companies using automation to create jobs and help their leaders develop better businesses. Read More
This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which. Read More
Social media is incredible for some things but not all things. And we have to be OK with that. Read More
Great insights by Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist. Read More
Rand Fishkin lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about. Read More
Challenges that today’s CDOs face. Read More
What customers want and what businesses think they want are often two different things. Here’s what customers are looking for. Read More
This report by BuzzSumo gives us important insights into
If you have any more suggestions to add to this list, drop us a comment.