2015 | Digital Marketing Agency India

2015

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29
Dec

What Went Viral In 2015? But Not For Good Reasons

By: TechShu
 
 
Blame it on humour gone wrong, sloppy copy or plain misfortune - these brands somehow couldn't put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing,  disgruntled employees taking over company's official Twitter account, nauseating Twitter polls + content that didn't simply hit the right note with the audience. Here, we share 10 such incidents that were talked about - but not in a good sense. 
 

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14
Dec

Campaigns That Went Viral in 2015

By: TechShu
Category: 
Every year, we come across hundreds of advertisements, on an average. However, many of these ads just shamelessly endorse products and are quickly forgotten. But then, there are advertisements that tap into our emotions, make us think, bring a smile to our lips, or perhaps a few tears to our eyes. These are advertisements that rise above their purposes and achieve something greater. In 2015, we came across 15 advertisements that pulled off this difficult task. Take a look:
 

1) Choose Beautiful (Dove)

 
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31
Oct

How To Research Your Audience And Your Competitors With Facebook Graph Search?

By: TechShu
 
Will you feel excited if we tell you that you can find your perfect audience on Facebook? Of course, you would. So, how about a tool that will help you do  a thorough research on your potential customers as well as spy on your competitors?
 

Presenting Facebook Graph Search

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16
Oct

Digital Marketing News You Can’t Afford To Miss This Week (Oct 9 to 16)

By: TechShu
 

1) Social media usage: 2005-2015 by Pew Research Center 

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09
Oct

7 App Store Optimization Tips to Make Your App SEO-Friendly

By: TechShu
You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store. In other words, app store optimization (ASO) is like SEO for your mobile app. And like SEO, ASO also has two components: On-page factors and Off-page factors.
 
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09
Oct

Digital Marketing News You Can’t Afford To Miss This week (Oct 2 to 9)

By: TechShu

Facebook’s new lead ads are great with integrated landing pages!

 
 
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22
Sep

Women Who're Rocking the Tech Industry in India

By: TechShu
Category: 

 

Here's a list of 12 women who're creating wow experiences in the tech industry in India. Enjoy the read and stay inspired. Also, a very happy #BusinessWomen'sDay. 

 

1) Aruna Jayanthi, CEO India Capgemini 

Since 2011, Jayanthi has been heading Capgemini in India. She has also been the Chairperson of Board of Governors of National Institute of Technology Calicut since November 2014. She refuses to believe that the IT industry discriminates against women. Here's what she said.

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14
Sep

Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)

By: TechShu
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science.  
 
According to Wikipedia, 
 
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11
Sep

30 Best Content Marketing Tools

By: TechShu
Category: 
Any marketer can achieve greater content marketing success with the right tools. Isn’t it? Here is a list of 30 best content marketing tools for next-gen content marketers. Explore and learn. 
 
  1. Google Keyword Tool: A great tool to find keyword ideas. It also tells you how the keywords will perform. 
     
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09
Sep

5 [Statistics-backed] Search Trends To Follow In 2016

By: TechShu
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world. 
 
 
 
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