2015 | Digital Marketing Agency India

2015

08
Sep

Psychology Of Color, Consumer Behavior and Branding

By: TechShu
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision. 
 
Let's dig deeper to understand how it can be utilized for changing a consumer behavior and creating an unfailing branding. 
 
 

Psychology of color in website design: An example

 
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07
Sep

5 Elements of a Successful B2B Content Marketing

By: TechShu
Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source - State of B2B Content Marketing in 2015 by Regalix). The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago.  
 
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04
Sep

50 Email Marketing Statistics Every Marketer Should Know

By: TechShu
Email marketing when done right can positively impact your entire marketing mix.  Below mentioned are some interesting stats to help you understand how customers and marketers view emails - 
 

Popularity of emails and its usage in marketing 

1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source - Radicati)

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03
Sep

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

By: TechShu

Storytelling is probably the oldest form of making an instant connection with people. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. Learn how to be a better storyteller from 100+ inspiring digital marketing campaigns 

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01
Sep

20 Restaurant Websites Doing Amazing Visually

By: TechShu
 
Here're 20 websites that say it quickly and say it nicely. 
 

1. Marie Catribs:

We liked the color combination + the use of fonts. The crisp design helps the users navigate from one page to another very easily.
 
 

2. Olive Garden:

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31
Aug

15 Digital Marketing Books Marketers Must Have on Their Bookshelves

By: TechShu

1. Permission Marketing (Author - Seth Godin)

This is an all-in-one book for digital marketers, where they need to understand the importance of permission marketing, the opposite of interruption marketing. The book was written in 1999, when the concept of permission marketing was pretty nil. 
 
 

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27
Aug

How To Use Linkedin For Lead Generation

By: TechShu
Have you correctly used LinkedIn for lead generation? It can generate higher leads for your B2B business which is even more than Facebook and Twitter. The professional network alone drives almost 80% of leads from social media, per a HubSpot study.
 
 
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24
Aug

8 Habits of a Successful Digital Marketing Manager

By: TechShu
Digital marketing is a high-growing industry with lots and lots of new opportunities. Sounds interesting, right? What to know how to become a successful digital marketing professional? Here are 8 habits that you must have in you. 
 
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24
Aug

50 Examples of Amazing Logos

By: TechShu
Category: 

What's a logo? 

Why logos matter? 

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21
Aug

How to Create a Successful Blog for Your Business

By: TechShu
Blogging is an important digital marketing activity that every business must do. It might have different meanings and intentions for different businesses, but it always offers a business create a unique identity. In this article, we will give you a step by step procedure to set up, run, and market a business blog. 
 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project