2015 | Digital Marketing Agency India

2015

18
Jan

White Hat vs Black Hat Social Media Marketing - And What Would Be Best for You

By: TechShu
You must have heard of Black Hat and While Hat SEO. They are classified as the worst and best practices for search engine marketing, given by search engines. Similarly, Black Hat and White Hat social media marketing refer to the worst and best practices, suggested by the social networking sites. 
 
Brandon Uttley of Social Fresh summarizes it as “any techniques that are essentially designed to game the system. It typically means going against the terms of service or accepted ‘best practices’ of a network.”
 
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16
Jan

Twitter Cards - A Complete Guide

By: TechShu
Let’s put it in a simple way. They are not just tweets. They are actionable tweets. 
 
Twitter cards add a unique dimension to your tweets. Apart from the message and an eye-catching image, you let your readers take an action with your tweets. It might be an email sign up form, or a “Learn more” button redirecting to your blog or an app download opportunity directly via the tweet. In other words, if you are serious about Twitter marketing, Twitter cards may prove to be the major player for you.
 
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14
Jan

How These 7 Brands Nailed Mobile Marketing?

By: TechShu
 
Mobile is not an option anymore. And brands are coming to terms with this fact. 
 
A report published by mobilemarketer.com, states that businesses “not embracing mobile will be left behind” by millennial generation (born from the early 1980s to the early 2000s).  The study, conducted by Mitek and Zogby Analytics, shows that  60% millennials think that mobile will take over the web in the next five years. 
 
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10
Jan

3 years of 21 Viral Restaurant Marketing Campaigns

By: TechShu
Last 3 years have been a roller-coaster ride for restaurants. While some of them were busy getting acquainted with the digital space, a couple of them tried their hands at producing viral content. Let’s take a look at these viral campaigns.
 

Viral restaurant campaigns in 2012

Domino’s: Domino’s UK conducted a viral Twitter campaign to increase their sales and to bring their customers’ attention back. The campaign was called “Tweet for Cheap Pizza”, where the participants had to tweet with #letsdolunch. 
 
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08
Jan

Digital Storytelling: Brands Leveraging It The Right Way

By: Abhirupa Purkayastha

Who does the White Rabbit mistake Alice for? Pat comes the answer “Mary Ann, his maid.” I (and there’re many) remember the book word by word. The 150 year old novel is a great example of how powerful storytelling can captivate readers across generations. And that’s exactly the brands today need. Learn how brands are connecting with their audience through stories.

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06
Jan

Facebook is Now a Rented Land and You Can Be Thrown Out Anytime

By: TechShu
Category: 
Facebook, a couple of weeks back, made a simple announcement – unpaid, overly promotional posts will be zapped from the user’s news feed. 
 
 
Which means not all posts by a brand will be affected. It’s the “buy it now” posts without a single iota of creativity, posts that push people to enter irrelevant promotions, and posts that reuse the exact same content from ads - are under the fire. 
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01
Jan

What Went Viral in 2014

By: TechShu
Category: 
We covered 15 viral online campaigns and posts that occurred during the first half of the year. It’s time to take a look at the rest of the year. Let’s recap!
 
1. Always’s #LikeAGirl: 
 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project