2016 | Digital Marketing Agency India

2016

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28
Dec

50 Content Marketing Insights From 2016 - #2016TechShuSeries

By: Abhirupa Purkayastha

Across geographies and industries, content marketing was a hot topic in 2016. Over here we'll see how did companies fare in terms of drafting content strategies, tracking performance, creating content types that met the goals and overcoming the challenges. 

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27
Dec

50 Ads From 2016 That You Shouldn't Miss At Any Cost - #2016TechShuSeries

By: TechShu
Category: 

1) Buster the Boxer – John Lewis

So, the hero of 2016 is a boxer dog called Buster who we see happily jumping on trampoline on the Christmas morning. He’s not the only animal starring in the ad; there’re computer generated foxes, badger, squirrel and even a hedgehog – which most of the viewers would mistake for real-life animals! Watch the ad to know why it’s become the most shared ad of 2016, as per Unruly’s annual ‘Top 20 Global Video Ads Chart’.

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26
Dec

50 Must Read Email Marketing Insights - #2016TechShuSeries

By: Abhirupa Purkayastha

You've got an email! These 4 words still hold magic for consumers across the globe. Which is why email as a marketing channel generates the highest ROI ( an estimated ROI of $38 for every $1 spent, according to the Direct Marketing Association). Here we discuss key email marketing insights from 2016 to help you understand how the landscape of email is changing and how marketers are aligning with the changes.  

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12
Dec

Ads That Leverage Technology The Right Way

By: TechShu
Nearly all form of marketing is now technology-driven. But not all marketing technology strategies are successful. Here we discuss 10 campaigns where marketing and technology were intertwined seamlessly to meet the business objectives. 

1. Apolosophy by Apotek

The ad was made to introduce a new line of hair products by Apotek, a Swedish pharmacy brand. 
Place: Stockholm subway platform 
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01
Dec

Digital Marketing Must Reads Of November

By: TechShu

Digital marketing reports and surveys released in November that every marketer should read. 

1. The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

No one has left Facebook.  93% of marketers use Facebook for their business and 91% have also invested in Facebook Ads. Read the full report here 

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09
Nov

40 Insights To Help SMBs Leverage The Full Power Of Digital Marketing

By: TechShu

 

Digital Marketing Goals

1. Driving sales and building brand awareness are top digital marketing goals of small and medium sized businesses (SMBs), as per 2016 Small Business Marketing Trends Report by Leadpages & Infusionsoft

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31
Oct

Digital Marketing Must Reads Of October

By: TechShu

Digital marketing reports and surveys released in October that you can't afford to miss. 

1. B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America

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30
Sep

Digital Marketing Must Reads Of September

By: TechShu

These are the digital marketing reports and surveys released in September that you can't afford to miss. 

1. 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America Report By Content Marketing Institute/MarketingProfs & Sponsored By Brightcove    

 Key Takeaways : 

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24
Sep

Data-guided Ways For B2B Businesses To Do Content Marketing

By: Abhirupa Purkayastha
 
Did you know that 59% of B2B marketers have no clarity on what an effective or successful content marketing program looks like? If you're a B2B marketer then these 6 data-backed tips will help you keep confusion away from your content marketing strategy. 
 
 
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