2017 | Digital Marketing Agency India

2017

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21
Dec

Christmas Ads 2017 - The Most Viewed Ones

By: TechShu

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them. 

1. A Magical Holiday by H&M 

Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here. 

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19
Dec

Digital Marketers: Precursor to 2018

By: Abhirupa Purkayastha

2017 was a busy year for marketers. Amidst a flurry of launches and updates, it’s pretty human to miss out on a couple of important stories and insights. Well, who said a marketer’s life is easy? No one! Trust us, we know it and which is why we prepared the list #Before2017Ends – Precursor to 2018. All the important insights from 2017 at one place.

1. Advertisers spent more on digital than TV

It finally happened this year. Digital ad spending in 2017 hit $209 billion across the globe (41% of the market ) whereas ad spend on TV  stood at $178 billion.  

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22
Nov

Now Digital Marketing Is More About Marketing Than Digital

By: Abhirupa Purkayastha

They say every story has a beginning, middle, and end. So, from where do we begin this story? Well, let’s start from the beginning. 

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17
Nov

Experiential Marketing: How These Retailers Are Leveraging Its Power

By: TechShu
Creating a meaningful relationship with customers isn't easy in today's crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns - and rightfully so. For example, Google's pop-up stores, Ralph Lauren's interactive touch-screen mirrors in their flagship location in New York, Samsung 837, and Apple stores aren't just normal retail stores ( well, some don't even sell anything), instead they create experiences which in overtime builds brand loyalty and drive revenues. 
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10
Aug

25 Must-reads For CIOs 2017 - Part 1

By: Abhirupa Purkayastha

We reveal some of the useful insights & articles from 2017 offering advice on digital transformation, innovation and business growth. 

Recommended Reading List For CIOs

1. Global Brand Simplicity Index 2017 - Siegel+Gale

The report highlights how simple and clear user experiences drive brand loyalty. Simplicity inspires people to spend more, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

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01
Jul

Must-Reads of June 2017

By: TechShu

Useful insights for digital marketers released in June. 

1) eMarketer US Mobile Time Spent and Activities StatPack 2017 

This report highlights -

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets

Read more here

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15
May

Restaurant Chains That're Rocking Social Media

By: TechShu
 

1. McDonald’s - Don't Pay. Simply Hug 

The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14). 

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30
Apr

Digital Marketing Must-Reads Of April

By: TechShu

A collection of insights and reports released in April - and you can't skip reading them. 

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21
Apr

6 Ways World's Best Brands Are Acting Like Humans

By: Abhirupa Purkayastha

Have you ever wondered why popular brands are so popular? While the reasons and ‘success formulas’ can be different, there’s one thing that’s common to all – human connection. Let's explore how world-famous brands build strong associations in people's minds & trigger right memories at the right time. 

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TechShu Consultancy Pvt. Ltd
22-05-2013
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