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11
Jan

Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)

By: Abhirupa Purkayastha
Category: 

Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux. The ad campaign spread across online and offline channels compares the pH levels of its cleansing bar with that of HUL's Dove, Pears, Lux, Rin and Santoor soaps. 

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04
Jan

TechShu Marketing Digest: December 2020

By: TechShu

This curated list includes important digital marketing updates and insights from the month of December. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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23
Dec

Did Coca-Cola Invent Santa Claus?

By: Abhirupa Purkayastha
Category: 

"Alas! How dreary would be the world if there was no Santa Claus!”

(Image source: Coco-Cola)

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07
Dec

TechShu Marketing Digest: November 2020

By: TechShu

This curated list includes important digital marketing updates and insights from the month of November. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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