11
Jan
0
Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)
By: Abhirupa Purkayastha
Category:
Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux. The ad campaign spread across online and offline channels compares the pH levels of its cleansing bar with that of HUL's Dove, Pears, Lux, Rin and Santoor soaps.