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Digital Marketing Blog

Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)

Category: Digital Marketing

Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux.

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Author By: TechShu

Did Coca-Cola Invent Santa Claus?

Category: Digital Marketing

"Alas! How dreary would be the world if there was no Santa Claus!”

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Author By: TechShu

From Gillette to Dove's Men + Care Campaign: here's a list of campaigns centered around men

Category: Digital Marketing

Marketers are increasingly focussing on the new roles ( at-home fathers, carers, cooks...) that men play in the society. We are seeing more and more marketing campaigns highlighting the fragile or more emotional side of men.

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Author By: TechShu

Best B2B Marketing Campaigns To Get Inspired From

Category: Digital Marketing

B2B buyers navigate the purchase path like any other shopper does.

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Author By: Abhirupa Purkayastha

Content Marketing: Data-backed Insights To Help You Plan Your Content Strategy

Category: Digital Marketing, FAQs

Your audience wants an exceptional content experience  – the right content, in the right language, at the right time, in the right format, and on the right device - Every Time.

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Author By: Abhirupa Purkayastha