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Google made updates to its Place Quality Guidelines .
1) Your title should reflect your business’s real-world title.2) In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.3) Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.4) Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Delivery”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery”, or “Joe’s Pizza Restaurant Dallas”. The updates are announced in the Google Help Forum.