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TechShu Marketing Digest - February 2018 Edition

This curated list includes important updates, marketing campaigns, and insights from February. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple page.

Social Media 

  • Facebook fuses AR, VR, and News Feed with 3D posts. It rolled out support for the industry-standard glTF 2.0 file format for Facebook 3D posts. Read more here
  • Facebook launches Lists. The new feature lets users create lists as their status message. The update is seen as another move by Facebook to encourage users to share more personal content. 
  • Twitter's new Bookmark lets users save tweets without liking them. 
  • Instagram now lets content owners scan and block copyright-infringing video.
  • Facebook updates Messenger with more business chat features. Businesses can now customize greeting text and the color of the Messenger icon on a website.
  • Snapchat launches creators analytics. The new analytics will include - 
Total Story Views ( past week, month and year to date )
Time Spent Viewing Stories in minutes( in the past week, month, and year to date)
Daily unique story viewers, average time unique viewers spent watching, and completion rates
Audience demographics (gender, top age bracket, and top geographic regions)
Audience interests (like film and TV, food, fashion , and sports).
  • Snapchat has a new Do Not Disturb option.
  • Facebook expands its job listings.


  • Google launches Snapchat like stories called AMP stories that lets publishers share content with images and video. Read More
  • Google officially announces that new Search Console is available to all sites.
  • Google updates the search results features with an expanded featured snippet targeting queries that have different interpretations.
  • Google Image Search removes View Image button and Search by Image feature.

Digital Advertisement

  • Quora adds more contextual & behavioral ad-targeting options.
  • Facebook to remove 20 outdated ad metrics. Read more here
  • AdWords Express launches call notifications from search ads.
  • Google Keyword Planner Tool Redesigned.
  • Snapchat to open up its advertising API to all ad-tech players and agencies.
  • Unilever threatens to pull ads from Facebook and Google if the platforms don't do enough to control extremist & illegal content.
  • Facebook updates its policy to ban cryptocurrency ads.

Facebook updates Page Insights. Now Facebook will put the most commonly used metrics up top which include:

General Page diagnostics, such as number of likes, reach and engagement
Results of actions recently taken, such as recent post performance
Preview of new Page engagement, such as demographic information on new followers. Read the full announcement here
In 2018 get the right digital mix to meet your business goals. Get in touch with us to know more.