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TechShu Marketing Digest - January 2018 Edition

Here's a quick read on the relevant insights for marketers. This curated list includes important updates, marketing campaigns, and insights from the month of January. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple page.

Social Media 

  •  Facebook updates its News Feed to help users have more "meaningful interactions." Read More
  •  Snapchat lets users share Stories outside the mobile app. 
  •  Facebook News Feed to prioritize local news. Read More
  •  Instagram supports GIFs in stories.
  •  Facebook releases 7 privacy principles. Read More
  •  WhatsApp launches WhatsApp Business. Read More
  •  Instagram tests a new feature that lets users send 'Stories' directly to WhatsApp. 
  •  Instagram lets businesses schedule their posts. 

Digital Advertising  

  • Google lets the users mute the reminder ads in apps and on websites. Read More
  • Bing launches Audience Segmentation. It gives you an insight into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences. Read More
  • Twitter lets brands sponsor Moments from premium content partners. Read More
  • Google Adwords App update: advertisers can add, remove, and edit keywords from their mobile device.
  • YouTube update: new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. Read More
  • Snapchat updates app install ads with quicker deep links, deeper analytics.
  • Report: Amazon tests Alexa sponsored voice ads. 


  • Google announces page speed will be a ranking factor for mobile searches from July 2018. Read More 
  • New Google Search Console beta is live for everyone.
  • Google tweaks search snippets to offer relevant and right answers. Read More

           Following are the important updates from the voice search landscape - 

  • Google launches a new directory page for the Google Assistant.
  • Amazon adds voice control to its Alexa app for Android.
  • Google has published a long list of guidelines to evaluate Google’s search results, specifically for the Google Assistant and voice search results. Read More

Marketing & Branding 

  • Berlin's Transport Authority and Adidas launch €180 shoes which double as €700+ transport tickets. The ticket is a fabric sewn into the tongue of the sneaker.
  • How Burger King explains net neutrality by creating WHOPPER® Neutrality. Watch Here

We believe that in 2018 digital marketing would be more about marketing than digital. Get in touch with us to know more.