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These health awareness campaigns are designed with a strong purpose and intention to raise awareness about different life-threatening diseases and to bring a positive change in the health system. Here's the curated list.
1) ALS Association - Ice Bucket Challenge
The Ice Bucket Challenge is one of the most talked about health awareness campaigns with participation from a host of celebrities including Bill Gates, Mark Zuckerberg, Kim Kardashian, and Taylor Swift. Aimed at raising awareness about the disease Amyotrophic Lateral Sclerosis (ALS), the campaign went so viral that in just eight weeks it managed to raised $115 million for the ALS Association. Know more details about the campaign here. See what the founders of the challenge have to say
2) Worldwide Breast Cancer - Know your Lemons
Worldwide Breast Cancer broke the taboo and fear of breast cancer by sharing an illustration that used 12 lemons to show the signs of breast cancer. The image has been picked up on multiple social media platforms and has been seen by over 200 million people so far.
3. Nivea Doll
Aimed at helping kids learn the importance of UV protection, this campaign featured kits containing UV sensitive toy dolls and Nivea sun screen. The dolls turn red in sunlight and would turn back to normal skin colour on application of Nivea sunscreen. This campaign earned a top spot on the 'Good Report' list of cause-related campaigns.
4. Instagram’s Most-liked Egg Teams Up With Hulu
We see Instagram’s most liked egg cracking and a caption popping up reading: "Phew! I feel so much better now. If you're feeling the pressure, visit talkingegg.info to find out more. Let's build this list together."
It was broadcast first on Hulu as part of their Super Bowl coverage; you can find it now on the egg's Instagram page with a link that directs users to a website featuring a list of countries and the different mental health services available there.
5. Samsung Backup Memory
Recognition is one of the biggest challenges for people with Alzheimer’s Disease. In order to help Alzheimer’s patients, Samsung created the Backup Memory app which shows details of people saved in the app to stimulate memory in Alzheimer’s patients. This app was one of the projects that won Samsung prestigious honors at the Cannes Lions International Festival of Creativity 2015.
6. Burger King’s “Real Meals”
The campaign by Burger King and Mental Health America sent a strong message about mental health - no one is happy all the time and that's OK. Burger King launched a limited-edition range of “Real Meals” that reflect different moods in boxes of different colors. Customers can order a “Real Meal” that most matches their current mood: Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal. The campaign which many believe trolls its competitor McDonalds' iconic Happy Meals was launched in May, the Mental Health Month.
— Burger King (@BurgerKing) May 1, 2019
7. Life Saving Dot ( Jeevan Bindi) by Talwar Bindi
The campaign was aimed at fighting iodine deficiency amongst rural young women. Bindis fortified with iodine were distributed amongst women across rural India so that they get more iodine through skin absorption.Through the course of the day, women who wore these bindis absorbed 12% of their daily dose of iodine.
8) Huggies - Meeting Murilo
The experience of holding one's baby for the first time is a magical experience for every mother. In this campaign, Huggies helped a visually impaired mother-to-be touch and feel the face of her unborn child. The brand did this by 3D printing the ultrasound scans of the baby’s face.
9) GlaxoSmithKline’s My Asthma App
MyAsthma app has been designed to help asthma sufferers take control of their condition. Asthma sufferers can record their symptoms and compare them alongside measures of things including pollen, pollution and the weather to see if there is any correlation, so they can spot patterns and identify trigger.
The idea for Movember was born in 2003 in Melbourne, Australia. The first Movember challenge consisted of 30 Aussie friends (self-proclaimed “Mo Bros”). They challenged each other to grow their moustaches for an entire month to check if their efforts could bring back moustache as a fashion statement. When their bold mustaches became a starting point for conversations, the founders decided to attach the challenge to a generous cause - raising awareness on prostate cancer. The campaign since its beginnings with 30 participants, has witnessed more than 5.2 million Movember participants and has funded more than 1,200 men’s health projects across 20 countries.
This 60-second ‘breast check’ film by Leo Burnett London takes a no-nonsense approach while featuring breasts of all shapes, sizes, and skin tones and explaining how to check them for early signs of breast cancer.
12) Pedigree - Hearts Aligned
This touching campaign by Pedigree shows the real-life stories of three Australian pet owners and how dogs reduce the stress levels of their owners.The 3-minute film uses heart monitors to show how a dog's presence can affect their owner's heart rates.
We will keep on adding more to this list. So, stay tuned to this space.