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21
Dec

Christmas Ads 2017 - The Most Viewed Ones

By: TechShu

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them. 

1. A Magical Holiday by H&M 

Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here. 

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19
Dec

Digital Marketers: Precursor to 2018

By: Abhirupa Purkayastha

2017 was a busy year for marketers. Amidst a flurry of launches and updates, it’s pretty human to miss out on a couple of important stories and insights. Well, who said a marketer’s life is easy? No one! Trust us, we know it and which is why we prepared the list #Before2017Ends – Precursor to 2018. All the important insights from 2017 at one place.

1. Advertisers spent more on digital than TV

It finally happened this year. Digital ad spending in 2017 hit $209 billion across the globe (41% of the market ) whereas ad spend on TV  stood at $178 billion.  

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22
Nov

Now Digital Marketing Is More About Marketing Than Digital

By: Abhirupa Purkayastha

They say every story has a beginning, middle, and end. So, from where do we begin this story? Well, let’s start from the beginning. 

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17
Nov

Experiential Marketing: How These Retailers Are Leveraging Its Power

By: TechShu
Creating a meaningful relationship with customers isn't easy in today's crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns - and rightfully so. For example, Google's pop-up stores, Ralph Lauren's interactive touch-screen mirrors in their flagship location in New York, Samsung 837, and Apple stores aren't just normal retail stores ( well, some don't even sell anything), instead they create experiences which in overtime builds brand loyalty and drive revenues. 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project