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10
Dec

6 Rules Of Great Storytelling

By: Abhirupa Purkayastha

 

We, humans are wired for stories. We see characters and stories in everything around us. When I say everything, I mean literally everything - from cheese toasties and pancakes to clouds. The phenomenon is called Pareidolia or “the imagined perception of a pattern or meaning where it does not actually exist.” It's the human brain's tendency to add characters to abstract objects and try to find a connect with them through an imaginary narrative. What if I told you that the patterns shown in the below image aren't just shapes but characters in a love triangle?  

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07
Dec

TechShu Marketing Digest - November 2018

By: TechShu

This curated list includes important updates and insights from the month of November. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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12
Nov

50 Diwali Ads That Told Stories In A Memorable Way - Part 1

By: TechShu
Category: 

Diwali is one of the biggest festivals in the country and storeytellers leave no stone unturned to pull on consumers’ heartstrings. Here’s list of commercials that told stories which made consumers smile, cry and sometimes both at the same time:  

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
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