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25 Must-reads For CIOs 2017 - Part 1

By: Abhirupa Purkayastha

We reveal some of the useful insights & articles from 2017 offering advice on digital transformation, innovation and business growth. 

Recommended Reading List For CIOs

1. Global Brand Simplicity Index 2017 - Siegel+Gale

The report highlights how simple and clear user experiences drive brand loyalty. Simplicity inspires people to spend more, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

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Must-Reads of June 2017

By: TechShu

Useful insights for digital marketers released in June. 

1) eMarketer US Mobile Time Spent and Activities StatPack 2017 

This report highlights -

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets

Read more here

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Restaurant Chains That're Rocking Social Media

By: TechShu

1. McDonald’s - Don't Pay. Simply Hug 

The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14). 

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TechShu Consultancy Pvt. Ltd
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