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22
Nov

Now Digital Marketing Is More About Marketing Than Digital

By: Abhirupa Purkayastha

They say every story has a beginning, middle, and end. So, from where do we begin this story? Well, let’s start from the beginning. 

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17
Nov

Experiential Marketing: How These Retailers Are Leveraging Its Power

By: TechShu
Creating a meaningful relationship with customers isn't easy in today's crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns - and rightfully so. For example, Google's pop-up stores, Ralph Lauren's interactive touch-screen mirrors in their flagship location in New York, Samsung 837, and Apple stores aren't just normal retail stores ( well, some don't even sell anything), instead they create experiences which in overtime builds brand loyalty and drive revenues. 
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10
Aug

25 Must-reads For CIOs 2017 - Part 1

By: Abhirupa Purkayastha

We reveal some of the useful insights & articles from 2017 offering advice on digital transformation, innovation and business growth. 

Recommended Reading List For CIOs

1. Global Brand Simplicity Index 2017 - Siegel+Gale

The report highlights how simple and clear user experiences drive brand loyalty. Simplicity inspires people to spend more, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

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01
Jul

Must-Reads of June 2017

By: TechShu

Useful insights for digital marketers released in June. 

1) eMarketer US Mobile Time Spent and Activities StatPack 2017 

This report highlights -

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets

Read more here

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project