Abhirupa Purkayastha's blog | Digital Marketing Agency India

Abhirupa Purkayastha's blog

29
Mar

Planning Your Marketing Budget? 21 Insights You Can't Afford To Miss

By: Abhirupa Purkayastha

Ask not what the new marketing can do for you.

Ask what you can do to thrive with the new marketing.

Seth Godin, Meatball Sundae 

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11
Jan

Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)

By: Abhirupa Purkayastha
Category: 

Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux. The ad campaign spread across online and offline channels compares the pH levels of its cleansing bar with that of HUL's Dove, Pears, Lux, Rin and Santoor soaps. 

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23
Dec

Did Coca-Cola Invent Santa Claus?

By: Abhirupa Purkayastha
Category: 

"Alas! How dreary would be the world if there was no Santa Claus!”

(Image source: Coco-Cola)

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31
Oct

TechShu Marketing Digest: October 2020

By: Abhirupa Purkayastha

This curated list includes important digital marketing updates and insights from the month of October. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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09
Sep

TechShu Marketing Digest: August 2020

By: Abhirupa Purkayastha

This curated list includes important digital marketing updates and insights from the month of August. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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24
Jul

Best B2B Marketing Campaigns To Get Inspired From

By: Abhirupa Purkayastha

B2B buyers navigate the purchase path like any other shopper does. Which is why we are seeing many B2B brands leveraging the power of emotional & rational narrative - which not only helps the businesses emotionally connect with the B2B buyers but also helps them maintain top-of-mind awareness. Looking for a B2B digital marketing agency to help you leverage the power of digital to drive meaningful engagement and new acquisitions? Get in touch with our marketing team - for a free audit and our B2B case studies.

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18
Jun

Email Marketing Best Practices To Help You Send Memails

By: Abhirupa Purkayastha

It's soon going to be 50 years since the first email was sent. And it's more than 40 years since the first unsolicited mass email was sent by Gary Thuerk, a marketing manager of a computer company, to 400 customers over the Arpanet. The bulk email resulted in $13 million in sales for his company. But it was ages ago (1978!!) and since then email has undergone many transformations.

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15
Apr

COVID-19: Brands Changing Their Logos As A Part Of Their Communication Strategy

By: Abhirupa Purkayastha

This is not normal! Or is this the new normal? As people across the world try to navigate between the "not normal" and "the new normal", they feel the weight of these times. Such difficult times bring their own challenges to what and how brands should communicate with the users. One of the recent communication trends that's got everyone's attention is brands promoting social distancing and staying home by redesigning their logos. Here's a list of 10 talked-about logo redesigns of the Covid-19 times.

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22-05-2013
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