Abhirupa Purkayastha's blog | Digital Marketing Agency India

Abhirupa Purkayastha's blog

29
Mar

Planning Your Marketing Budget? 21 Insights You Can't Afford To Miss

By: Abhirupa Purkayastha

Ask not what the new marketing can do for you.

Ask what you can do to thrive with the new marketing.

Seth Godin, Meatball Sundae 

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24
Jul

Best B2B Marketing Campaigns To Get Inspired From

By: Abhirupa Purkayastha

B2B buyers navigate the purchase path like any other shopper does. Which is why we are seeing many B2B brands leveraging the power of emotional narrative - which not only helps the businesses emotionally connect with the B2B buyers but also helps them maintain top-of-mind awareness. Looking for a B2B digital marketing agency to help you leverage the power of digital to drive meaningful engagement and new acquisitions. Get in touch with our marketing team - for a free audit and our B2B case studies.

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24
Jun

Content Marketing: Data-backed Insights To Help You Plan Your Content Strategy

By: Abhirupa Purkayastha

Your audience wants an exceptional content experience  – the right content, in the right language, at the right time, in the right format, and on the right device - Every Time. Here's a list of Indian brands who have successfully mastered the art of content marketing. If you are looking for a content marketing agency, get in touch with our marketing team.

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18
Jun

Email Marketing Best Practices To Help You Send Memails

By: Abhirupa Purkayastha

It's soon going to be 50 years since the first email was sent. And it's more than 40 years since the first unsolicited mass email was sent by Gary Thuerk, a marketing manager of a computer company, to 400 customers over the Arpanet. The bulk email resulted in $13 million in sales for his company. But it was ages ago (1978!!) and since then email has undergone many transformations.

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15
Apr

COVID-19: Brands Changing Their Logos As A Part Of Their Communication Strategy

By: Abhirupa Purkayastha

This is not normal! Or is this the new normal? As people across the world try to navigate between the "not normal" and "the new normal", they feel the weight of these times. Such difficult times bring their own challenges to what and how brands should communicate with the users. One of the recent communication trends that's got everyone's attention is brands promoting social distancing and staying home by redesigning their logos. Here's a list of 10 talked-about logo redesigns of the Covid-19 times.

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22
Mar

Water Conservation: Campaigns That Inspire Us To Save Water

By: Abhirupa Purkayastha
Category: 

Water crisis is a reality. From water scarcity to drinking water contaminated with feces, water crisis has many faces. Several organizations have shared their voices regarding the rising concern through powerful campaigns. Check out 100+ such social awareness campaigns here 

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02
Feb

9 Indian Accounts That are Doing Content Marketing Well

By: Abhirupa Purkayastha
Category: 

We are living in an age of content overload. If you look around, you will see everyone trying to master the art of content marketing. But only a few have mastered it. For these brands, content marketing is not about getting lucky once or twice. It's about nailing it every time. 

Here's a rundown of 9 Indian social accounts that are consistently doing great. So, we thought to dig deeper and share some of their success stories with you.

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28
Jan

Digital Marketing Training For Corporate - Campaigns To Get Inspired From

By: Abhirupa Purkayastha
Category: 

From creating ROI-driven strategies and driving business-wide innovation to keep organisations ahead in an ever-changing market to driving sales - today, the role of marketers has changed. The role is now deeply entrenched in the business as it touches all important aspects. Though, the role of marketers has changed. But has the mindset changed? Seth Godin nailed it when he said

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22
Jan

Digital Marketing Training For Corporates: Stats & Insights To Guide Your Marketing Strategy

By: Abhirupa Purkayastha

Since digital is an always-changing landscape, it's important to stay-in-the-know about the trends that might impact your marketing strategy. You can read our Digital Marketing Apple page to stay updated on the latest stories and updates from the digital landscape. 

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23
Jul

Client-Agency Relationship: Finding A Method In The Madness For High-impact Results

By: Abhirupa Purkayastha

No one hires an agency thinking that their relationship won't be an easy one and both the parties will fail miserably to achieve the expected results. But so many times clients and agencies give the impression that they're working as adversaries and not as partners.

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