Reduced Cost Per Aquisition By 66% For A Financial Website With Increased Subscription From 40/Month to 6000/Month In 3 Months Through Effective PPC Campaign & CRO | Digital Marketing Agency India

Reduced Cost Per Aquisition By 66% For A Financial Website With Increased Subscription From 40/Month to 6000/Month In 3 Months Through Effective PPC Campaign & CRO

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Value Created for Client :

  1. 66% reduction in Cost Per Aquisition from INR 500 to INR 170                       
  2. Verified Registration from 40/month to 6000/month.

Key Objectives:

  1. Reach probable serious Investors online.
  2. Verified Registrations - 200 each day @INR 200 CPA
  3. Increase verification rate & reduce CPA

Challenges:

  • Getting Verified lead- via email/ call.
  • Regular website engagement of the users.
  • 200 verified registration per day. (from 30-40 registration per day)
  • Niche targeting and competitive market (high CPC)
  • 3 months timeline.
  • Reduce Cost per Aquisition (from CPA- INR 500)

Achievements:

Month 1 - Achieved Registration 2000; CPA @INR 350

Milestones:

  • Conversion Optimization result  5000% increase in registration growth (from 40/month to 2000/month)  after one month of work.
  • CPA reduction from INR 500 to INR 350  achieving a reduction of 30%

Month 2 - Achieved Registration 6000; CPA @INR 270

Milestones:

  • Bettered the previous month milestone by 200% taking registrations from 2000/month to 6000/month
  • Further CPA reduction by 22.86 % from INR 350 to INR 270

Month 3 - Achieved Registration 6000; CPA @INR 170

Month 3 our one point focus was to reduce CPA further keeping the registrations intact

Milestones:

  • Reduced CPA further from INR270 to INR 170 improvement of 37.03%
TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project