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A Leading PPC Agency in India That
Measurers What Actually Matters

PPC management services is not about making the basic setup and running ads. The real story lies behind the thought process, brainstorming, and logical thinking. If you are not good at them, no matter how good the keyword analysis is, and no matter how much effort you put into optimizing the account, if the basics are not proper, you will hardly get any return. Our pay-per-click (PPC) services are designed keeping one critical metric in mind: pipeline qualification, not click baiting. Based on our proprietary DMFlow strategy framework and artificial intelligence-assisted decision-making, we run and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube platforms, always staying aligned with your revenue goals, not just the budget.

Be it business-to-business lead acquisition or direct-to-consumer marketing, as a PPC marketing agency we ensure consistent, scalable, and compounding growth. No matter whether you're a B2B company looking to lower your CPQL or a D2C business scaling up through Meta and Google Ads, our PPC marketing services are built around the key metric that will drive the results you need – ROI. Not impression count, not click count. Revenue.

We are not just a regular PPC agency in India, apart from our 17 years of experience in the core PPC field, we are Google certified partner, a Facebook partner, and also among the top 3 Bing accredited companies in the world. We have worked with Giants, we have

Why Partner With TechShu for the Best PPC Marketing Services in India?

Not all PPC agencies in India are thought leaders in this field. Most optimise for clicks. TechShu optimises for revenue. No two PPC companies in India are alike. While most focus on clicks, we focus on revenue. Being a Google Premier Partner makes us your co-owner when it comes to success metrics - and with our AI-based technology, which looks at your campaigns in more ways than regular campaign management could ever achieve, our DMFlow process is built to ensure all your decisions have a strategic rationale behind them. And with more than 17 years of experience in the field and over 1,000 clients under our belt, we're the partner that you'll benefit from having on board.

₹200Cr+

Ads Spend Managed

On Google, Meta, LinkedIn, and YouTube platforms

1,000+

Brands Managed

In more than 20 industries: B2B & B2C

3.5x

Average ROAS Accounted

Return on ad spend across multiple channels

17+

Years of PPC Success

Google Premier Partner & Meta Partner. Also among the top 3 Bing accredited companies in the world

40%

Average CAC Reduction

Cost per Acquisition improvement for clients on DMFlow campaigns

70%

Client Retention Rate

Clients who renew their PPC management mandate year-on-year

50K+

Leads Generated

Sales-qualified leads through PPC campaigns

Top 2%

Google Premier Partner

Only a handful of agencies have earned Premier Partner Status

The PPC Services In India Which We Provide For Enterprises

Intentional campaign architecture focused on customers who are actively searching for your product. Every aspect from keyword selection to Quality Score optimization is designed with conversion, not clicks, in mind.
Business-to-business and business-to-consumer audience targeting for Facebook and Instagram campaigns. Includes creative strategy development, funnel stage audience targeting, retargeting sequence creation, and return on ad spend bidding.
We create LinkedIn specific campaigns designed to target CXO, CMO and decision-makers by filtered job title, company size, and industry. Effective campaigns for generating leads for large enterprises, developing thought leadership, and accelerating the complex process of selling to businesses.
We conceptualize and custom build each landing page otimized to convert visitors into leads. We ensure that the LP is designed is fast loading , syncronize with your ads communication and has proven call-to-action structures.
Landing page conversion rate optimization through heat map analysis and user behavior testing. Conversion rate optimization will help you increase conversions without increasing your PPC budget.
We know what works as high-converting ad headlines, character specific descriptions, and creatives that capture attention in a real short span which will help to bring traffic ,generate clicks and leads
Generate highly intent-driven conversions utilizing Performance Max and Shopping Ads with advanced feed optimization, audience targeting, and bid optimization for maximum ROI from campaigns focused on products.
Capture lost leads and conversions with remarketing strategies. The target audience is re-targeted with accurate messages through ads for creating interactions and remaining top of mind.
An effective PPC strategy combined with the audit of your current Google Ads and Meta campaigns – revealing opportunities, inefficiencies, and problems with a clear action plan outlined in multiple pages.
Unwavering split testing and experimenting with creatives, ad texts, landing pages, bids, and audiences – each and every test is analyzed statistically and recorded.

How TechShu Maximizes Your ROI As A Leading PPC Company In India

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Discovery Of Business And Sales Funnel

First, we understand your entire sales funnel by identifying where the customers enter, get lost, and exit before penning down an ad.

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Keyword And Audience Research

Thorough research for keywords based on search intent, competition analysis, and audience insights to find out which exact customer is ready to purchase at your desired CAC.

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Campaign Structure And LP Building

A systematic campaign building process, wherein ad groups have a single theme and matched messages, while landing pages will be designed before even spending the first rupee.

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Smart AI-Driven Campaign Launch & Bidding

Campaigns will be launched with AI-based bidding strategies that take into account multiple parameters compared to manual bidding.

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Creative and copy A/B Testing & CRO

From time to time, we perform A/B testing of ad copy, creatives, and check the landing page experiences to ensuring that only good performing assets are retained.

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Transparent Reporting & Ownership

We conduct monthly meetings to finalize strategy and maintain a full-funnel reporting dashboard that can be reviewed by our clients in real time.

Why PPC Advertising is Important for Business Growth

PPC marketing is one of those rare marketing mediums where you have total control over who sees your marketing message, when, and what action do they perform after seeing your marketing message. If your business requires guaranteed lead generation or revenue generation, PPC marketing becomes imperative for you.

Following are the ways where we a PPC marketing agency help in business growth:

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Instant Visibility

Whereas SEO takes months before compounding its results, you will see the benefits of being visible on search engines right away via PPC management services; hence, making it very suitable for launches, seasonal marketing campaigns, and when entering new geographic regions.

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Guaranteed ROI per Rupee Spent

You can measure everything about your performance and ROI on every rupee spent on advertising through PPC marketing.

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Target High Intent Buyers Again

Retarget buyers who have not yet converted from your previous marketing efforts. Remarketing generates up to 3 to 5 times more conversions than cold lead generation marketing campaigns.

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Brand Awareness in Highly Competitive Industries

Regular PPC campaigns boost your brand awareness in a competitive industry despite it being difficult to rank using SEO.

Our Awards and Recognition

Gold for E-Commerce Marketing Excellence at CMO CHARCHA Kolkata Summit and Awards 2024

Realty+ Award for “Top 50 Marketing Minds”, 2021

ET Bengal Corporate Award for “Best Financial Performance

CIO Choice: Mobile Application Development under Enterprise Mobility, 2017

Deloitte Technology Fast 500 Asia Pacific in 2017,2011 & 2010

ITPV Partner Leadership Award for Mobile Application Development in Enterprise Mobility.

Dun & Bradstreet – Top Leading 100 SMEs of India Awards 2015

Silicon Valley Business Application Award for Nasscom conclave mobile app 2015

Why are we different?

We practice a proven methodology to reduce CPA (Cost Per Acquisition) with the aim of increasing ROI (Return on Investment) for our clients.

Reduce CPA for increasing ROI

Industries We Serve

What Our Clients Say

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TechShu has been handling all the digital efforts for almost a year now.It heartening to say that they have done a great job. Both Debdyuti and Samraggi from the TechShu Team have helped us build RasoE's Digital presence right from scratch.

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Gaurav Mahawar

RasoE by Tata Steel
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On behalf of NeotiaGetwel Healthcare Centre , I would like to extend our appreciation for the dedicated & efficient work done by you. The responsiveness & professionalism that you have showed have touched us significantly.

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Madhumita Sarkar

Branding & Media Communication Head,NeotiaGetwell
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TechShu team has been instrumental in achieving success across Paid & Organic channels for t2ONLINE. They have been associated with us for last 1 year and we can notice the progress in analytics.Kudos for the great effort. Keep up the great work.

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Debmalya Datta

Corporate Marketing Manager,T2 Online, Bengaluru
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We at Columbia Pacific Communities are so pleased with the professionalism and talent that has been provided by TechShu . Its been more than 2 years TechShu is associated with us as our SEO partner and we would like to continue the relationship as we are receiving the desired output. Keep the good work team .

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Jonali Saikia

Senior Manager Digital Marketing,Columbia Pacific Communities
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It's been a wonderful experience to have Techshu as our Digital Partner whose team is helping manage the Digital Marketing verticle of Peerless Hospital. The enthusiastic team is open to suggestions and welcomes client's inputs.

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Suchismita Sharma

Deputy General Manager, Peerless Hospital
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Thank you for taking us through the monthly performance for May'20. Looking at the numbers for May and after understanding them better from you, we would like to applaud the efforts made by you and the team.

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Kritika Sarin

Branding & Media Communication Head,Earth Collective
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Working with the Indus Net TechShu Digital Pvt. Ltd. team was a pleasant experience. Two things in particular about their service is exceptional: their speed of response to emails, they were always available to answer my questions and provide feedback as the project went along. Secondly they demonstrated a clear understanding of the scope and nature of the project and delivered accordingly.

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Anindya Saha

Assitant Professor IT-Cordinator,Army Institute of Management Kolkata

Advantages of Partnering with TechShu for PPC Advertising Campaigns

Selecting the correct PPC management services provider determines your overall journey forward. Below is how things will pan out when you partner with TechShu:

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    Single-Point Accountability

    The entire process from strategy development through implementation, creative design, landing page creation, and performance monitoring falls under one roof with no buck-passing amongst vendors.

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    Advantage of Google Premier Partnership Membership

    With a top 1% ranking, we enjoy direct contact with Google, early access to new ad features, and industry-leading campaign benchmarks using the world’s biggest advertising network.

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    AI-Augmented Campaign Decisions

    Our AI systems analyse more variables than human-only management — identifying optimisation opportunities competitors miss.

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    Full Funnel Attribution

    You get insight into all the keywords, audience segments, and creatives that generated high-quality leads and sales, not clicks and impressions.

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    Shared KPIs, Zero Reports

    Our goals are tied to your key performance indicators, including leads, customer acquisition cost, sales pipeline, and more PPC metrics.

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    Industry-Specific Experience

    Capture the benefits of learnings from different industries, given we serve over 1,000 brands in more than 20 sectors.

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    Transparent and Easy-to-Understand Reporting

    Monthly review of the campaign strategy delivered in language even your managers can comprehend.

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    Flexible Arrangements and No Long-Term Contractual Obligations

    A results-oriented partnership with us with no need for commitment, which explains why our retention rate is at 98% each year.

Tool and technologies we use

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As a PPC agency, TechShu offers expert PPC services to help businesses achieve their marketing goals. Our team of certified Google and Facebook & Bing experts ensures we have the expertise and experience necessary to drive your business forward with successful PPC campaigns.

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FAQ'S

Being a Google Premier Partner Pay per Click Company, TechShu is among the top 1% of companies across the globe that comes with 17+ years of experience, more than 1,000 brands managed, and unique DMFlow methodology where every pay per click campaign service can be linked directly to revenue, not just metrics of paid media ads.

The list of pay per click campaign services offered by TechShu includes Google Ads services, Facebook PPC services, LinkedIn Ads, Shopping, Performance Max, YouTube, and other services along with landing pages, CRO, ad copywriting, and bidding on keywords.

It includes traffic analysis, landing pages for better conversion, and finally bids optimization. AI-backed technology helps to spot any inefficiencies in the process while providing an opportunity for optimization. We optimize every campaign according to CAC, not CPC.

Each campaign follows our DMFlow system: Discovery-based planning, ad design matching intent, AI-powered bid management, and weekly optimisation rounds. Both our Google PPC services and Facebook PPC services have only one level of accountability: your growing pipeline of qualified leads.

Clicks, CTRs, and Quality Scores can be observed in a few days. Conversion metrics become visible after 4–6 weeks. The optimised cost per acquisition figures, the real key performance indicator, stabilise in the third month.

Insights on Digital Growth

Addressing Your Business Challenges Together

  • We are interested in learning about your business and what you need to take it to the next level.
  • Sharing more about your challenges will help us provide a more tailored response.
  • Our team of experts will respond to you within 24 hours to offer a free consultation.

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