Digital Marketing Team for Small, Local Businesses
The team members that work for very small, local businesses have following qualities.
Mindset
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The team works independently as the owner of the business is most of the time busy
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The team understands what the business needs and prepare the best strategy accordingly; the owners might not have a good understanding of Digital Marketing nor such businesses do have a skilled marketing professional in the team
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The team comes up with the top 20% digital marketing activities that will help them achieve 80% of the business goals
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The team conducts their own research about the competitors, business information etc.
Skill set
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Process optimization – businesses usually operate with low budget and cannot invest high in marketing. The team works in a proven and tested way to bring best possible results even in such tight budget
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The team knows how to Reuse existing documents, contacts, marketing materials as much as possible by making minor tweaks
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Community Building is essential for local businesses as it helps to get Referral Sales; the team working for them knows how to build an effective community around a local service
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The team understands how to get more Sales for the business
Toolset
The team is proficient with all the tools that are required to promote a small local business online, such as:
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Local Marketing tools which include Google Places
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Quick ways to get visibility on the search engines
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CRM
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CMS
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Planning and Reporting tools that do not consume much time
