Digital Marketing Team for Small, Local Businesses
The team members that work for very small, local businesses have following qualities.
Mindset
The team works independently as the owner of the business is most of the time busy
The team understands what the business needs and prepare the best strategy accordingly; the owners might not have a good understanding of Digital Marketing nor such businesses do have a skilled marketing professional in the team
The team comes up with the top 20% digital marketing activities that will help them achieve 80% of the business goals
The team conducts their own research about the competitors, business information etc.
Skill set
Process optimization – businesses usually operate with low budget and cannot invest high in marketing. The team works in a proven and tested way to bring best possible results even in such tight budget
The team knows how to Reuse existing documents, contacts, marketing materials as much as possible by making minor tweaks
Community Building is essential for local businesses as it helps to get Referral Sales; the team working for them knows how to build an effective community around a local service
The team understands how to get more Sales for the business
Toolset
The team is proficient with all the tools that are required to promote a small local business online, such as:
Local Marketing tools which include Google Places
Quick ways to get visibility on the search engines
CRM
CMS
Planning and Reporting tools that do not consume much time
