Do it for yourself first
Do you know our Techshu's Shu Story? You must also read Aji's Air hostess story. In short, you must be able to use own medicine for yourself. Being a digital marketing company we must use our own methods for ourselves. Being a startup, we followed different stratgey http://www.techshu.com/services/digital-marketing-consulting/seo-for-startup. We have full faith in our SEO processes and knowledge and just a couple of months back we decided to take take this Litmus test on ourselves i.e to rank for the most relevant keywords for our own company. Until now, we majorly relied on referrals and never focused on sales or working on our own sites but a couple of months back we decided to change the story and How? Now we rank in Top 3 or Top 5 for the most relevant keywords for our company such as PPC Kolkata, SEO Kolkata etc. ( see the list below)
1. #1 for SEO Kolkata
3. Top 3 for Social Media Kolkata (Here we are challenged by our own team member Rajesh Rana in the ranking!)
10. Top 5 for Digital Marketing Mix Kolkata (and many more...)
We have strong presence on Facebook (We use FB referrals for affiliate) https://www.facebook.com/TechShu, we also use Facebook to build a strong brand for recruiting https://www.facebook.com/TechShuCareers.
We run PPC on Google for few thousand dollars.http://www.techshu.com/services/ppc
We are working to become the best in the world with strong focus on execution http://www.techshu.com/about/execution, innovation http://www.techshu.com/about/innovations and knowledge http://www.techshu.com/services/process.